Pinterest strategy · Paid media · Community

Make Pinterest work in your wider media mix.

I help brands integrate Pinterest into their overall marketing strategy and media mix. I can also plan and manage paid search and social ads, provide creative support and manage community—bringing each part back to your business goals.

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A clear path from intent to impact

Looking for a Pinterest Ads agency?

Work directly with me to build a Pinterest strategy around your audience, creative and business goals.

  1. 01

    Understand the opportunity

    Brand, category, audience and commercial goal

  2. 02

    Build the right strategy

    Creative, campaign structure and measurement

  3. 03

    Learn, improve, grow

    Use evidence to guide the next decision

Specialist focus · Performance mindset · Commercial clarity

Specialist expertise

A personal alternative to a paid media agency.

If you're considering a paid media agency, I offer direct support across Pinterest, paid search and social ads, with creative and community connected to your growth goals.

01 / Strategy

Plan the full media mix

Set a clear role for Pinterest alongside paid search and social, based on your audience, objectives, budget and customer journey.

02 / Paid campaigns

Manage paid search and social

Plan, launch and optimise campaigns across Pinterest Ads and other paid search and social channels, tied to measurable goals.

03 / Creative

Give campaigns the right creative

Bring creative direction and production support into the plan, with assets suited to each channel and audience moment.

04 / Community

Manage brand conversations

Support day-to-day community management and moderation, helping brands stay responsive and build meaningful audience relationships.

Pinterest in the wider media mix

Make every channel work towards the same business goal.

Pinterest's discovery and planning environment can complement paid search and social ads. I connect channel roles, creative direction, tracking and community needs into one practical plan—so activity is coordinated and the next decisions are easier to make.

An integrated channel toolkit

Pinterest · Search · Social

Paid media strategy with creative support, measurement and community management connected to the way your brand needs to grow.

A thoughtful, practical approach

From the first question to the next growth decision.

No copy-paste playbook. Start with your business, build a clear test, then use what you learn to decide where to go next.

01 Diagnose

Understand the business

Goals, products, audiences, existing channels and measurement readiness.

02 Plan

Shape the media mix

Assign each channel a role and align creative, budget and measurement.

03 Activate

Launch with clarity

Manage paid campaigns and community activity with a shared view of success.

04 Improve

Learn and scale

Read the evidence, make informed changes and agree the next move.

ZWPaid media · Creative · Community

About Zbigniew

Channel expertise with a commercial point of view.

I'm Zbigniew, a digital advertising professional with experience supporting advertisers and agencies across fashion, home décor, beauty and a range of specialist niches.

I help brands integrate Pinterest into the wider strategy and media mix, and can plan and manage paid search and social ads alongside creative support and community management. My approach connects channel activity to business priorities, clear measurement and the customer journey.

Markets
UKI · Poland · CEE · US · Australia · Germany · France · Spain · Italy
Languages
English · Polish
Measurement
Lift studies · MTA · Tags · CAPI
Brand categories
Fashion · home décor · beauty · niche brands

Start with a conversation

Let's shape a media mix that works harder for your brand.

Tell me what you sell, where you want to grow and what you have already tried. We can talk through the right roles for Pinterest, search, social, creative and community.

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